Wednesday, September 8, 2010

Tuesday, September 7, 2010

The Results - Fall Winter 10/11 Campaign

My Favourite Style of MoovBoots!

Of course, I love all the MoovBoot styles - Tall when I feel like a bit of sophistication, Knee High when I want to take on the world... But lately, i've been wearing a lot of the Mid Calf because they're so versatile.  Not only do they look cute on and they are really comfortable to wear, the angled cut differentiates them from any other boot out there. The great thing about this style is that you can wear them not just in Winter but also in Spring and Autumn. Tuck them in with Skinny Jeans or Leggings and you are ready to take on the outdoors in style!

As you can imagine, I have a few pairs of MoovBoots but lately, I've given my Juliet Mid Calf MoovBoots a real workout.



MoovBoot Queens of Babylon Range (Amytis) in Mid Calf Style
Buy Online at www.moovboot.com


MoovBoot Queens of Babylon Range (Sheba) in Mid Calf Style
Buy Online at www.moovboot.com
 

MoovBoot Queens of Babylon Range (Juliet) in Mid Calf Style
Buy Online at www.moovboot.com

Behind the Scenes - MoovBoot FW 10/11

We had a good time again this year shooting our Fall/Winter MoovBoot Campaign. We shot at our photographer's (Pete Daly www.petedaly.com.au) studio in the inner city of Sydney. Nancy Attoh did our styling and Jodi Gardner www.jodigardner.com added her magic touch to hair and make up. Everyone did a fantastic job and produced bang on brief.

For this year's campaign I wanted the images to be more editorial style. It's Moody, Luxe, Chic and Edgy which is exactly what I wanted!